The logo was inspired by retro logos with light influences from vintage toy packaging. Due to the nature of the hobby for this business, which was essentially toys but still have a professional look as it is also an expensive hobby.

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Images below show how the business owner uses the logo on the shop's CoA and business card. Promotional stickers are also used as props in the background to act as a real-life watermark for the photos of the dolls she paints.